The Shopper Savings Guide reaches 80-90% of every shopper-visit right at their fingertips, right where your products are sold, for an average of 41 minutes per visit.
Shopper Savings Guides are updated every 4 week period and feature mobile coupons, great recipe ideas, new products, a customer checklist & store guide and more. This combination of valuable information is likely why a supermarket study has shown that 92% of shoppers were likely to use it during future visits.
The Shopper Savings Guide program combines the power of print and mobile in-store. Retailer content areas educate shoppers on the value of downloading their mobile app and then reward them with huge mobile coupon savings by using their app in-store as they shop.
With the Shopper Savings Guide and the supermarkets mobile coupon to card feature on their mobile app, your promotional coupons will come to life in-store.
Reach 50 million shoppers in-store vs. 50 million shoppers at home.
The Shopper Savings Guide includes a 200 item store guide featuring four major household category checklists full of frequently forgotten items. Checklists and store guides are store specific and updated every 4 week period.
Dominick is a seasoned media executive with deep grocery experience. For eleven years, Dominick was in senior management positions at News America Marketing, the largest in-supermarket advertising company in North America and a division of News Corp Ltd. He started with the company in 1993 as a regional sales manager and was soon promoted to national sales manager and then to President, in 1996. Under his leadership, News America Marketing grew from a $500 million per year domestic coupon distribution company into a $1 billion per year global marketing services company. For the past ten years, he served as Chairman & CEO of Adspace networks, the largest digital place based network in the US.
Bryan is a seasoned business executive with strong operations and business development experience. Bryan was the President & CEO of Engage In-Store and IMA and the inventor and developer of the proprietary Shopper Savings Guide program. Under his leadership his company sold, produced and serviced programs for supermarket and mass retailers in North & South America. These programs are used by more than two million shoppers every week.
Bob is a seasoned retail executive with over 45 years of experience with The Kroger Co. holding positions of Store Manager, District Manager, Deli and Meat Merchandiser, Process Change Manager, Perishable Shrink Manager at both division and corporate levels. Bob is a collaborative leader whose expertise in driving sales, reducing waste and labor, and the ability to balance both merchandising and operations to achieve desired results.