The Supermarket Network


Shopper Savings Guide

recipe advertising, in store coupons, shopper marketing, effective in store advertising

Shopper Savings Guide

The Shopper Savings Guide reaches 80-90% of every shopper-visit right at their fingertips, right where your products are sold, for an average of 41 minutes per visit.

Shopper Savings Guides are updated every 4 week period and feature mobile coupons, great recipe ideas, new products, a customer checklist & store guide and more.  This combination of  valuable information is likely why a supermarket study has shown that 92% of shoppers were likely to use it during future visits.

mobile phone holder for shopping carts cell phone holder for grocery carts mobile phone use in store

Where Print & Mobile Converge

The Shopper Savings Guide program combines the power of print and mobile in-store.  Retailer content areas educate shoppers on the value of downloading their mobile app and then reward them with huge mobile coupon savings by using their app in-store as they shop.

FSI, Free Standing Inserts, Mobile Coupons In Store, Mobile Coupon Use In Store, Shopper Education

The New FSI - In-Store Mobile Coupons

With the Shopper Savings Guide and the supermarkets mobile coupon to card feature on their mobile app, your promotional coupons will come to life in-store. 

Reach 50 million shoppers in-store vs. 50 million shoppers at home.  

Recipes with Coupons, Recipe Advertising In Store, Great Advertising Ideas for Recipes, Advertising

Research Highlights

  • 83% of shoppers said the sales guide reminded them to buy something they forgot to purchase.
  • 69% said the sales guide influenced an impulse purchase.
  • 91% of shoppers rated the sales guide as Extremely or Very Helpful.
  • 92% of all shoppers, when shown the sales guide, plan to use it in future visits.
  • 82% said the store directory was Very Helpful.

Supermarket Store Directory, Supermarket Store Map, Better Shopping Experience, Improve Shopping

Creating a Better Shopping Experience

The Shopper Savings Guide includes a 200 item store guide featuring four major household category checklists full of frequently forgotten items.  Checklists and store guides are store specific and updated every 4 week period.

Realtor Advertising That Works, Insurance Advertising That Works,
Dentist Advertising That Works,

Local Business Spotlight - Featured Business

Our Local Business Spotlight Program can put your company's three page promotion or brochure in the hands of 3,000 to 50 million heads of household every week.  If you're the owner of one boutique store wanting to run a 4 week sale or a national service provider wanting to reach primary decision makers, we can put your information directly in their hands for an average of 41 minutes per impression. We're your business partner that can deliver results.

Supermarket Electronic Shopping Carts,
Digital Shopping Carts, Child Shopping Carts,

eCart Digital Shopping Cart Program

For our retail partners looking to digitize their stores, our eCart program provides you add-on-options allowing you to easily add on a digital experience for guests wanting to take it to the next level. From a simple in-store movie rental device to entertain children when mom and dad are shopping, to a fully wi-fi connected touchscreen device, we're your partner.

We all know that permanently installing electronic devices on shopping carts pose many operational and theft challenges. Installing mounting hardware on shopping carts that serve only one purpose of holding electronic devices makes no sense.

Our eCart program allows you to easily add that digital experience to your existing Shopper Savings Guide program. We're your partner to take the shopping experience to the next level.

Executive Team

Dominick Porco: Executive Chairman

 Dominick is a seasoned media executive with deep grocery experience. For eleven years, Dominick was in senior management positions at News America Marketing, the largest in-supermarket advertising company in North America and a division of News Corp Ltd. He started with the company in 1993 as a regional sales manager and was soon promoted to national sales manager and then to President, in 1996. Under his leadership, News America Marketing grew from a $500 million per year domestic coupon distribution company into a $1 billion per year global marketing services company. For the past ten years, he served as Chairman & CEO of Adspace networks, the largest digital place based network in the US.

Bryan Crum: President & CEO

Bryan is a seasoned business executive with strong operations and business development experience. Bryan was the President & CEO of Engage In-Store and IMA and the inventor and developer of the proprietary Shopper Savings Guide program. Under his leadership his company sold, produced and serviced programs for supermarket and mass retailers in North & South America.  These programs are used by more than two million shoppers every week.

Bob DeVoe: VP Retail Development

Bob is a seasoned retail executive with over 45 years of experience with The Kroger Co. holding positions of Store Manager, District Manager, Deli and Meat Merchandiser, Process Change Manager, Perishable Shrink Manager at both division and corporate levels. Bob is a collaborative leader whose expertise in driving sales, reducing waste and labor, and the ability to balance both merchandising and operations to achieve desired results.

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The Supermarket Network

(502) 417-7158
PO Box 5374, Louisville, KY 40255